Skip to content
Vistaar Webx

Vistaar in numbers

Six years of practice, in four numbers.

Years of practice
6+
Brands and organisations
50+
Projects delivered
100+
Industries served
12+

Who we are

More than isolated marketing or technology services.

We work with businesses, institutions, development organisations and public-sector teams. We help them see where they stand, decide what needs to change, build the right strategy and systems, and communicate clearly.

Start a project

    • Brand strategy
    • Positioning
    • Naming
    • Identity
    • Guidelines
    • Packaging
    • Campaign direction

    • Website strategy
    • UI/UX
    • WordPress
    • Shopify
    • E-commerce
    • Custom web apps
    • Conversion

    • Meta Ads
    • Google Ads
    • Funnels
    • Creative testing
    • Attribution
    • SEO
    • Growth experiments

    • Field research
    • Impact assessment
    • Programme evaluation
    • Government and CSR consulting
    • Reports

    • Content strategy
    • Social media
    • Reels and UGC
    • Photography and video
    • Public communication

    • AI workflows
    • Custom AI tools
    • Knowledge systems
    • Internal copilots
    • Reporting automation
Sanskaar Singh, Founder & CEO of Vistaar WebX

Founder & origin

SanskaarSingh

Founder & CEO

Sanskaar founded Vistaar in Bhopal in 2019 as a founder-led digital practice. Businesses needed websites, design and communication. More than that, they needed someone who understood the business behind the requirement. That became the foundation of Vistaar.

Today he leads strategy, creative direction, research-led problem solving, key client engagements and the build-out of new capabilities.

Do not start by asking what service to sell. Start by understanding the problem that needs to be solved.

The idea behind Vistaar
  • Regional businesses
  • MSMEs
  • Family-run enterprises
  • Traditional industries
  • Rural and semi-urban markets
  • Emerging digital consumers
  • Development programmes
  • Public-sector systems
  • Growing D2C businesses

Our journey

2019 to 2026.

Same philosophy, wider scope. Seven steps from a founder-led practice to a multidisciplinary consultancy.

  1. The Beginning

    A founder-led digital practice in Bhopal: websites, digital presence, design and marketing support.

    PrincipleUnderstand the problem, find a solution, deliver.

    Year: 2019

  2. Building the Foundation

    Projects grow into a structured team across web, social, design, content and SEO.

    PrincipleFunctions should work together, not as disconnected vendors.

    Year: 2020–21

  3. Services to Brand Thinking

    Clients start asking what their brand should stand for. We move upstream into positioning, identity and strategy.

    Year: 2022

  4. Integrated Capabilities

    Brand, technology, social, performance and production start working as one partner.

    Year: 2023

  5. Business Outcomes

    Focus shifts from activity to revenue, acquisition, conversion and measurement.

    The questionWhat problem are we actually trying to solve?

    Year: 2024

  6. Systems Over Campaigns

    We build one connected operating model: Research, Strategy, Brand, Communication, Technology, Distribution, Measurement, Optimisation.

    InsightMost organisations suffer from fragmentation, not a lack of activity.

    Year: 2025

  7. Multidisciplinary ConsultancyNow

    Five capability areas join the brand and growth practice built since 2019.

    • Research & Analysis
    • Impact Assessment
    • Government & Institutional Consulting
    • Public Communication
    • AI Tools & Workflows

    Same philosophy, wider scopeUnderstand complex problems first, then build the right system around them.

    Year: 2026

How we work

We begin with the problem, not a service.

Every engagement moves through six steps, in a loop. What we learn feeds the next decision.

What we learn feeds the next decision.

  1. 01 Research first
  2. 02 Diagnose
  3. 03 Design the intervention
  4. 04 Execute
  5. 05 Measure
  6. 06 Improve

Case studies

Challenge, work, result.

A snapshot of what changed for four brands when strategy, content and performance worked as one system.

  • Atulya Karigari

    Heritage Craft · Gifting

    The commercial shift.

    1. The challenge

      Helping shoppers move from craft discovery to confident purchase.

    2. What we did

      UX specification, a phased roadmap and individual, corporate and custom gifting flows, with growth work supported by commerce UX and creative.

    3. The result

      ₹0.6L to ₹4L monthly revenue in 1.4 months.

    • UX specification
    • Gifting flows
    • Growth
    Atulya Karigari · Monthly revenue before and after the engagement
    ₹ lakh / monthValue
    Before₹0.6L
    After₹4L

    6.67×

    monthly revenue

    +₹3.4L per month

    In 1.4 months

    Founder-confirmed engagement result. Not an isolated attribution test.

  • Mommy's Chicken

    Fresh Meat · Food

    Built in month one. Scaled in month two.

    1. The challenge

      Selling across Blinkit, Zomato and Instamart, but with a weak website and no direct online sales.

    2. What we did

      Fixed the website and built e-commerce, managed quick commerce across platforms, and ran content and ads together.

    3. The result

      ₹15L to ₹33L monthly revenue by month two.

    • E-commerce
    • Quick commerce
    • Content & ads
    Mommy's Chicken · Monthly revenue before and after the engagement
    Monthly revenue / ₹ lakhValue
    Before₹15L
    After₹33L

    Month 01 / Build

    Website, commerce journeys and the production foundation.

    Month 02 / Growth

    ₹33L/ month

    2.2× baseline · +120%

    Timeline and monthly revenue confirmed by Vistaar.

  • Jam2gather

    Live Music · Events

    Every event, its own campaign.

    1. The challenge

      Selling tickets for live jamming events, one city and one date at a time.

    2. What we did

      Ran Meta ads with copy and creative for every event, rebuilt campaigns around sales, and built a funnel for a new wedding vertical.

    3. The result

      10–14X return on ad spend on ticket sales.

    • Meta Ads
    • Creative
    • Copy
    • Funnels
    Jam2gather · Ticket sales returned for every ₹1 of ad spend
    ₹ per ₹1 spentValue
    Spend₹1
    Return₹10–14

    10–14×

    ROAS on ticket sales

  • HART Cosmetics

    Skincare · D2C

    One journey in a crowded category.

    1. The challenge

      Standing out in one of the most crowded beauty categories online, with one consistent journey across social, content, UGC, ads and e-commerce.

    2. What we did

      Ran social media for the brand and the founder, built a UGC pipeline of about 10 videos a month, and kept performance marketing running with fresh creative angles.

    3. The result

      Up to 3X return on ad spend from performance marketing.

    • Social media
    • UGC
    • Performance marketing
    HART Cosmetics · Revenue returned for every ₹1 of ad spend
    ₹ per ₹1 spentValue
    Spend₹1
    ReturnUp to ₹3

    Up to

    3×

    ROAS from performance marketing

Eight principles

The principles we work by.

Eight rules that shape every engagement.

  1. Problems before services.

    We do not force every requirement into an existing service category.

  2. Research before assumption.

    Decisions should start with evidence wherever evidence can reasonably be gathered.

  3. Strategy before execution.

    Activity without direction creates output, not progress.

  4. Systems before scale.

    Scaling a weak system usually produces a bigger weak system.

  1. Communication with context.

    Commercial, institutional and public communication need different approaches.

  2. Technology with purpose.

    Technology should reduce friction, improve decisions or create measurable leverage.

  3. Data with interpretation.

    Data alone is not insight.

  4. Creativity with purpose.

    Good creative should communicate, influence behaviour and serve an objective.

Vision & mission

Vision

To build a multidisciplinary Indian consultancy that solves complex problems across business, communication, research and technology.

Strategic thinking, research depth, creative execution, technology and ground-level understanding, within one organisation. Built from Bhopal, working across India and beyond.

Mission

Help organisations get clear on nine questions, then bring together the capabilities to act on the answers.

  1. What problem they are solving
  2. Who they are solving it for
  3. What evidence exists
  4. What needs more research
  5. What should be communicated
  6. What systems need to be built
  7. Where technology can help
  8. How results should be measured
  9. How learning feeds future decisions

Who we work with

Different organisations. Different problems.

For a D2C company

It may mean

Building the brand, website and acquisition engine

For a Established business

It may mean

Fixing fragmented digital systems

For a Institution

It may mean

Research and strategic communication

For a Government programme

It may mean

Impact assessment, documentation and public communication

For a Organisation adopting AI

It may mean

Designing internal tools and workflows

Sectors we work across

  • Consumer & Commerce

    • D2C
    • FMCG
    • Fashion
    • Handloom and craft
    • Food and beverage
    • Beauty
    • Retail

  • Industry & Services

    • Healthcare
    • Industrial
    • Construction
    • Technology
    • Professional services
    • Hospitality

  • Development & Public

    • NGOs
    • CSR
    • Public-sector communication
    • Infrastructure
    • Agriculture
    • Water and irrigation

Our team

Under one roof in Bhopal.

Strategy, design, technology, content and operations, led by founder Sanskaar Singh.

13 people

  • Akshat Jain, Chief of Staff

    Akshat
    Jain

    Chief of Staff

  • Aditi Singh Chouhan, HR Manager

    Aditi
    Singh Chouhan

    HR Manager

  • Shubham Shrivastava, Production Lead

    Shubham
    Shrivastava

    Production Lead

  • Prachi Mishra, Senior Operation Executive

    Prachi
    Mishra

    Senior Operation Executive

  • Krapansh Sharma, Graphic Designer

    Krapansh
    Sharma

    Graphic Designer

  • Gaurav Sarode, UX Designer

    Gaurav
    Sarode

    UX Designer

  • Ritu Yadav, Graphic Designer

    Ritu
    Yadav

    Graphic Designer

  • Purvi Jain, Content Creator & SME

    Purvi
    Jain

    Content Creator & SME

  • Lavanya Choudhary, Social Media Executive

    Lavanya
    Choudhary

    Social Media Executive

  • Reet Kaur, Production & Operations Executive

    Reet
    Kaur

    Production & Operations Executive

  • Piyush Yadav, Video Editor

    Piyush
    Yadav

    Video Editor

  • Anishka Tripathi, BDE Intern

    Anishka
    Tripathi

    BDE Intern

  • Mahak Sahu, HR Intern

    Mahak
    Sahu

    HR Intern

Contact

Let's talk about your business.

Tell us what you are trying to solve. We will start by understanding the problem, then suggest what it needs.

Email us
VisitC-8, Sahyog Parisar, E-8 Trilanga Main Road,
Shahpura, Bhopal, Madhya Pradesh

Vistaar WebX, a brand of Sanskaar Webx Services LLP. Strategy. System. Scale.