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HART skincare on a pink tiled bathroom ledge in soap foam: a black cica cream, white cleansing and brightening creams, a serum bottle and two red lip tints, beside a sponge and a pink scalp brush
HART Cosmetics logo

Skincare & beauty · Social, UGC, performance & web · 2026

HART Cosmetics

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Client
HART Cosmetics
Industry
Skincare & Beauty · Korean-Formulated, India-Focused
Manufactured In
South Korea · Positioned For Indian Skin
Services
Social Media · UGC · Performance Marketing · Website Management

The challenge

Standing out in a saturated beauty & skincare market.

HART Cosmetics was born from founder Arti's own experience with changing skin after motherhood, built around barrier-first skincare that brings Korean formulation science to common Indian skin concerns — dryness, pigmentation, sensitivity and dullness. The category itself is brutally competitive, with brands fighting for attention through influencers, paid advertising, discounts and visually similar content.

The objective was to build a recognisable brand identity and a consistent journey across social media, content, UGC, performance marketing and e-commerce — to increase digital visibility, build trust through education and UGC, drive website traffic and sales, and improve advertising efficiency, all while managing activities beyond a conventional execution scope wherever the brand's digital journey required it.

What Vistaar built & delivered

A content engine, a creator pipeline, and a storefront that keeps pace.

  • Social Media Management

    Complete ownership of strategy, monthly content calendars and execution — for HART's brand and founder Arti's personal brand in parallel — combining product content, education, trends and founder-led storytelling.

  • UGC Coordination & Creation

    End-to-end creator workflow — discovery, shortlisting, coordination, MOU, briefing, production, review, posting — delivering 10 UGC videos a month that feel native to the feed, not like ads.

  • Performance Marketing

    Continuous campaign management with fresh creative angles, ad-specific video, creative testing and retargeting — turning HART's digital presence into measurable sales, up to 3x ROAS.

Services involved

  • Social media management
  • Content strategy & creation
  • Founder personal branding
  • UGC coordination & creation
  • Performance marketing
  • Product photography
  • Website management
  • UI/UX optimisation
  • SEO & website audits

Website & brand system

A Clean E-Commerce Experience Built Around Korean Skincare Science.

The HART storefront on a laptop and a phone: a close-up of a woman touching her cheek over the line 'Korean Skin Science targeting India's most common skin concerns', an alcohol-free, cruelty-free, SLS-free ticker, and a bestsellers row

Featured creatives & campaign designs

Campaign Direction.

  • 'The only 2 products your skin needs this summer' post: the white Dewy Brightening Cream and black Cica Soothing Cream standing in splashing water, captioned AM and PM
  • 'Don't buy this cica cream — unless your skin feels tight, irritated, and constantly sensitive' post: the black Cica Soothing Cream tube in swirls of white cream, ringed with benefit tags
  • 'The calm your skin craves after every heatwave' post: Cica Soothing Cream tubes in a mint cooler among green ice lollies and centella leaves
  • 'HART now on Myntra' post: a hand holding up a printed Myntra ad of the full HART range against a blue sky
  • Calming & Brightening Serum post: the bottle in rippling water beside the claims '90% reported calmer, more comfortable skin' and '8 of 10 users felt their skin looked brighter'
  • 'Is your skin barrier compromised?' post: a hand holding the Calming & Brightening Serum bottle against a pale pink backdrop

Before & After

From Digital Presence To Digital Growth.

  • Digital Communication

    Before

    Limited consistency across channels

    After

    Consistent social media communication across brand and founder channels

  • Creative Direction

    Before

    Need for stronger creative differentiation

    After

    Distinctive, original creative direction built specifically for HART

  • UGC Ecosystem

    Before

    Opportunity to build a stronger UGC pipeline

    After

    Structured, end-to-end UGC pipeline producing ~10 videos a month

  • Performance Content

    Before

    Need for continuous performance-focused content

    After

    Continuous performance marketing achieving up to 3X ROAS

  • Website

    Before

    Website updates disconnected from campaigns

    After

    Regular optimisation and design kept aligned with ongoing campaigns

Outcome

An Integrated Presence Across Brand, Content, Performance And E-Commerce.

  • Up to 3X ROAS through continuous performance marketing and creative optimisation
  • A more consistent, recognisable brand presence across digital channels
  • Original creative communication in place of copied or industry-standard references
  • Increased website clicks driven by performance-led content and campaigns
  • Increased sales through product-focused, conversion-oriented creatives

Vistaar gave Hart a look and feel that matches the product: clean, confident and a little bold. Our storefront finally feels like the brand we imagined.

Founder, The Hart Cosmetics