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A roadside billboard against a clear blue sky advertising Mommy's Chicken boneless breast: 'Craving fresh chicken? On your doorstep in 10 min', with Blinkit and Instamart along the bottom
Mommy's Chicken logo

Food & D2C · Social media & content · 2026

Mommy's Chicken

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Client
Mommy's Chicken & Foods Pvt. Ltd.
Industry
Fresh Poultry & D2C Food · Farm-to-Fork
Location
Bhopal, Madhya Pradesh
Services
Website Build · On-Site Shoot · Social Creative · Video Editing

Client & project overview

A brand scaling faster than its storefront.

Since 2017, Mommy's Chicken has grown from a single Bhopal retail counter into a national-award-winning, farm-to-fork poultry brand — live on Blinkit, Zomato and Instamart, serving 50,000+ households, and now expanding pan-India through franchise. That growth had outpaced the brand's own site: no owned storefront with cart and subscriptions, no franchise inquiry flow, and a social feed still leaning on stock-style imagery instead of the brand's own product and process.

The objective: build a complete D2C website that could carry the full catalogue — combos, cuts, marinades, ready-to-eat, eggs, fish, mutton and pet food — alongside subscriptions and franchise leads, and pair it with a real on-site shoot at the brand's own facility to give the website and social channels an owned, authentic visual library instead of stock photography.

What Vistaar built & delivered

A storefront, a shoot, and the content pipeline between them.

  • Full D2C Storefront

    End-to-end website with a category-based catalogue, cart and checkout, subscription plans, a franchise inquiry flow, store locator, recipes and certificates — built to carry the brand's full product range.

  • On-Site Photo & Video Shoot

    A production day at Mommy's Chicken's own facility and store, capturing real product, packaging and process footage — replacing stock imagery across the site and social feed.

  • Social Creative & Video Editing

    Ongoing social media creative design and short-form video editing for Instagram, built from the shoot library so every post traces back to real product, not stock.

Services involved

  • E-commerce website build
  • Subscription & cart UX
  • Franchise inquiry flow
  • On-site photo & video production
  • Social media creative design
  • Short-form video editing
  • Store locator & recipes CMS

Website & brand system

Warm, Appetite-Forward, And Legible Against Real Food Photography.

The Mommy's Chicken storefront on a laptop and a phone: a 'Mommy's Chicken turns 8' banner over raw chicken, fish and mutton packs on the laptop, a 'Tail wagging fresh pet food' banner with a dog and a cat on the phone, and a shop-by-category row on both

Before & after

From Quick-Commerce Listings To An Owned Storefront And Content Library.

  • Online Ordering

    Before

    Sold through Blinkit, Zomato and Instamart only, no owned storefront

    After

    Full D2C website with cart, checkout and subscription plans

  • Franchise Growth

    Before

    Inquiries handled ad hoc, off-site

    After

    Structured franchise inquiry flow built into the website

  • Product Imagery

    Before

    Stock-style photography across site and social

    After

    Owned photo & video library from a real on-site shoot

  • Social Content

    Before

    Ad hoc posts, no consistent production pipeline

    After

    Ongoing creative design and video editing pulling from the shoot library

Outcome

A Storefront And A Content Engine, Both Live.

  • Full e-commerce website live — cart, subscriptions, franchise inquiries, store locator, recipes and certificates
  • Catalogue merchandised across 8+ categories: combos, raw pre cuts, cold salads, ready-to-cook, ready-to-eat, eggs, fish, mutton and pet food
  • On-site photo and video shoot completed at the brand's own facility and store
  • Ongoing social media creative design and short-form video editing for Instagram, built from that shoot library