Skip to content
Vistaar Webx
A woman in a pink saree wearing a Nanyaa silver necklace and drop earrings, against a pale pink backdrop
Nanyaa logo

Silver jewellery · D2C · 2026

Nanyaa

Visit website
Client
Nanyaa (Godachi Pvt Ltd Gems & Jewellery)
Industry
Silver Jewellery · D2C E-Commerce
Timeline
2026 · Ongoing
Services
Shopify Build · UX Design · Brand System

Client & project overview

95 Years Of Craft, Zero Presence Online.

Nanyaa's silver has been made by the same family of craftsmen in Indore and Jaipur for four generations — but the business had never sold directly to a customer outside word of mouth and offline trade. There was no storefront, no structured catalog, and no way for someone to discover the brand, trust the metal, and check out on their own.

The objective: build a complete D2C storefront from the ground up — one that could carry the weight of a heritage hallmark while merchandising for how people actually shop for jewellery online, including a path for the custom, engraved pieces the family has always made to order.

What Vistaar built & delivered

Merchandise For The Shopper, Not The Catalog.

  • Shop by Person & Occasion

    Women, men and kids collections up front — discovery built around who the piece is for, not just product type.

  • Custom Craft Flow

    A guided path — base piece, personal touch, metal & finish — that hands off to WhatsApp for the family's made-to-order engraving work.

  • Trust & Provenance

    BIS hallmark, lifetime cleaning and easy returns surfaced as first-class trust signals, not footer fine print.

Services involved

  • Discovery & content strategy
  • UX/UI prototyping
  • Brand-aligned web design
  • Shopify development
  • QA & content audit
  • Deployment & domain setup
  • Client documentation

Website, brand & UI design

A Visual Language Built On The Product Itself.

The Nanyaa storefront on a laptop and a phone, showing the 'A legacy that stayed' hero and a trending earrings row beneath it

Campaign & social creative

One Voice, Carried Across Every Post.

  • “Wear your story” campaign post: a diamond and gold mangalsutra laid across a deep pink calla lily
  • “Evil eye bracelet — built for the spotlight” post: two gold evil-eye chain bracelets worn on an upturned hand
  • “A soft flutter held in place” post: a rose-gold butterfly chain necklace on plum fabric, annotated with its sterling silver and rose gold finish
  • Raksha Bandhan post: two hands passing a pink Nanyaa gift box beside a brass puja thali
  • “Morning coffee — first sip, already dressed” post: a man’s hand in a white shirt cuff holding an espresso, wearing a silver ring and chain bracelet
  • “Looks expensive, your bank balance stays calm” post: a close profile of a woman wearing a silver sunburst stud earring

Before & After

From Offline-Only To A Full Storefront.

  • Online Presence

    Before

    No storefront, offline & word of mouth only

    After

    Full Shopify D2C store, live

  • Product Discovery

    Before

    No structured catalog

    After

    Shop-by-person, trending & bestseller collections

  • Custom & Engraved Orders

    Before

    Ad hoc, in-person or by call

    After

    Guided custom craft flow, handed off to WhatsApp

  • Trust Signals

    Before

    Word of mouth, no visible certification

    After

    BIS hallmark, lifetime cleaning & returns badges on-site

Outcome

A Live Store — Not Just A Design File.

  • Full Shopify storefront designed, built and shipped end to end
  • Shop-by-person and trending/bestseller merchandising modules live
  • Custom craft engraving flow shipped, integrated with WhatsApp for quotes
  • Trust badges (BIS hallmark, lifetime cleaning, easy returns) built into the homepage

Our store feels elegant, fast and intuitive. Vistaar paid attention to small details that make shopping feel effortless, and our customers have noticed.

Founder, Nanyaa